The signs you use to advertise your business wouldn’t be very effective without a logo. In fact, to set up your brand in the world you need to have a great logo that people recognize as yours. How is this accomplished? Well, it doesn’t have to take too much time to create one; you just have to know what a great logo takes!
The Purpose Of A Logo On Signs
Logos actually do more than just make your signs look pretty. Logos can help your business to:
- Stand out – The most basic function of a logo is to give your business a unique mark that separates it from the rest of the pack. And in the competitive world of businesses, that’s important.
- Build brand recognition – The visual impact of a logo on signs can’t be overstated because it helps your customers know you actually exist! The visual association between your logo and your business is one that people will carry with them, and that can lead to success for you.
- Identify important information – A good logo provides customers with important information about your company. It conveys what industry you’re in, the service you offer, and it also targets important demographics for your business.
The Elements Of Logos On Signs
Now that you understand what a logo can do for your business, look at what it actually takes to create a good logo. These elements work together to create successful logo designs:
- Typography – A logo usually has a typographic element, ranging from monograms to the full business title.
- Imagery – Sometimes typography accompanies icons or symbols that represent something about your business and what purpose it serves.
- Color – Logos range from black and white to multicolored to monochrome. It’s just important to pick a palette that works as either complementary or analogous.
- Context – Think about when and where logos get applied and how that will fit into creating it. It may look different on your storefront or online than it would on other marketing materials, such a business card.
How Can Logos Look Good On Signs?
This is obviously subjective because there are so many elements that go into a good logo. But at the end of the day, a good logo is going to successfully communicate your brand and message to potential customers. A good logo is typically simple, aesthetically pleasing, draws the interest of the consumer, and is—above all—memorable.
Are Logos And Brands The Same?
Your brand is how people perceive your business, and is the overarching idea people have of you. This impression gets made by several things, such as commercials, advertisements, customer service, and also your logo.
A logo is a part of your branding. It creates a visual association with your brand. Think about really famous logos out there such as Apple and McDonald’s and it becomes easy to see how impactful good logos are to promoting your brand and creating a positive association.
Are you ready to create a stand-out logo for your signs? These tips and ideas should put you on the right track to creating a successful logo.