The Biggest LED Sign Mistakes To Avoid
There are several fantastic benefits to using an LED sign for your business. They help to create awareness of your business and get more customers in your door. But if you truly want to capitalize on the benefits for your business, then you need to avoid a few commonly made mistakes. If you can avoid them, then you can go forward, confident in the return on your investment you want. Here are our tips to help you avoid the common pitfalls associated with LED sign technology so you can get the most out of your signs!
Mistake No. 1: No Dedicated Operator
One of the biggest mistakes made by most businesses with their LED signs is not appointing a specific operator to update and run it daily. Updating the messaging on your sign is very simple—it can usually be done in just a couple of minutes. But you have to take the time to actually change the message, so designate someone on your team who can keep tabs on it.
Mistake No. 2: Sign Not In A Visible Location
Another common mistake LED sign owners make is not placing the sign in a highly visible location. The whole idea of using LED signage is to attract attention so you can clearly communicate your company’s message. When the sign is in a place that doesn’t reach the target audience, then you aren’t going to get the return on investment that you want. When you install your sign, make sure to place it in a very visible spot to reach the largest audience possible.
Mistake No. 3: Incorrect Timing
When it comes to LED signs, timing is everything. The technology associated with these signs allows you to dynamically display your message with scrolling, flashing, and other features, but if you don’t coordinate your efforts with the arrival or passing of the target audience, then you’re missing out on potential customers. Make sure you coordinate the timing for your messages with the right time to reach the people you want to reach.
Mistake No. 4: Unclear Messaging
If you’re not using the right words or themes to convey your message clearly and directly, then it’s a lost business opportunity. LED signs make attracting attention to your business fun and a little flashy, but if you overdo it with color or excessive effects, then it is difficult for people passing by to see and understand. When you create a message for your LED sign, make sure to use the right colors to catch people’s attention but still convey the message in a clear and easy to read manner. Keep it short, sweet, and easy to understand!
With these tips, you can easily maximize the effectiveness of your LED signage and make sure it reaches out to your target audience in a clear and concise way. If you carry out these tips, then you’re one step closer to not only attracting the business and new customers you want but also getting the most out of your investment in an LED sign.