You have a lot of choices to make when it comes to advertising your business. One of the secrets to getting more advertising bang for your buck is using banners. Simple, right? Well not so fast! When you’re looking to promote your brand through banners, it’s important to remember a few things about your design choices. Following these tips can help you to transform your advertising ideas into stylish, effective, and attractive banners.
Keep It Simple
When some people design banners, they often make the mistake of trying to do too much. The best approach is to keep it simple. Try not to include too many words, too many images, or too many colors and end up placing them too close together. It will look muddled and won’t be a clear advertisement for your business.
You need to transform your advertising ideas into a banner that is clear and simple; a banner that truly reflects your business and brand. Remember—this will be the first impression you make on many potential customers, so make it count with an aesthetically pleasing piece of advertising.
Don’t Be Afraid of Color
A black and white banner is a classic, but it’s not going to get you noticed in today’s world of hi-tech advertising. When you add color to your banner it will get you noticed. Just remember not to go overboard. A little color is great, but trying to recreate a Jackson Pollock painting on your banner probably isn’t going to get you the kind of attention you want. Narrow down your choices to two or three different shades that complement one another, achieving a look that draws the eye of your future customers.
A Word About Fonts
You have to choose your font wisely. Keep in mind that banners get viewed from a distance, so you need to choose fonts that are easy to read but still look nice. A general rule of thumb you’ll want to observe is to stay away from serif or script fonts. Many people find these difficult to read close up, so viewing them from far away just makes it even more challenging.
Other things you need to keep in mind about fonts are that bold fonts or fonts that crowd letters together are difficult to see at a distance. Fonts with thin lines also tend to get lost in the background of your banner, and fonts with wide letter spacing make it difficult to see the spacing between words.
Let Your Creativity Shine
There’s no secret formula to creating a great banner, but you do have to find a happy medium between grabbing people’s attention and remaining informative. You don’t want boring banners, but you don’t want to over-stimulate people either. It might sound difficult, but it’s really not. You simply need to break down your core message using as few words as possible, but in a creative and fun way. A simple image that represents what your company is all about and the message you want to convey will do the trick.
At the end of the day, banners are a cost-effective way to advertise your business.
They’re simple and can last for years. There are so many advantages to banners, you’ll wonder why you’ve never had one until now. Remember these keys to successfully designing a banner and you’ll be on your way to great advertising and increased business.