Believe it or not, roadside billboards have been around for over a century. Advertising to people in their cars is still big business since the United States is a car-loving kind of country. This type of advertising is simply an effective way to get your brand and message to the masses. So, how can you make sure your billboards are successful? Here are a few rules you will want to follow to make sure your billboards are making an impact, and to help you see a clear return on investment from your billboard.
1. Sort Your Story
If your billboard will be on the side of a busy road where people are routinely traveling at high speeds, you will need to make sure it’s memorable. One way to do this is to make sure that it tells a story.
To get your story straight, think about the one thing you want people to take away from your sign. Is it a website address? A brand? Or do you want people to stop at the next exit for your business? You have to use the key message you want to convey to create your story. Then, you have to give the story meaning such as solving a problem, fulfilling a need, or evoking an emotion.
Remember, stories are important because people are just plain bad at remembering facts, but they are much better at remembering a story. Your billboards are visual mediums, so telling a story is one of the most important things you can do.
2. Make It Short And Sweet (But Safe!)
On average, a driver will only view your billboards for about five seconds. Can they comprehend the message you’re trying to convey in such a short amount of time? Well, they can if you make sure the message is short and easy to follow. In fact, you should aim to convey your message in seven words or less.
3. You Can Be Loud
Billboards are larger than life, so this is no time for subtlety. Any text in your design requires bold, clean fonts for readability. The font should also be large to improve readability from a distance. Your motto for billboards should be “go big or go home!”
4. Use Color!
Bright colors will make sure your billboards draw the eye of people passing by. Contrasting colors will create an even larger impact and will also help people to remember your message. Just remember that in order for your image to stay effective, you need to keep the background simple – you don’t want two different design elements fighting for attention. It’s probably best to stick with just one large photo on your sign, but make sure that one picture packs a visual punch.
Are You Ready?
Billboards are not the wave of the future since they’ve been around for so long, but they are a time-tested and highly effective way to advertise your business. Don’t be afraid to let your creativity shine and make your billboards stand out in the crowd.