If you’re not using billboards to get the word out about your business, you could be missing out on some serious business. Businesses are constantly agonizing over which types of advertisements they need to incorporate into their campaigns. What they don’t realize is just how many people see billboards each and every day. These hundreds of thousands of people convert easily into customers if they are delivered the correct message. On the fence about getting a billboard for your business? Here are four reasons that you should take the plunge and invest in a billboard for your business.
1. Constant Exposure
Having a billboard advertising your business is like having a travelling salesman knock on doors twenty four hours a day, seven days a week. The only difference is that this salesman won’t ask for time off or for more money. Check around to make sure the billboard company you choose has great reviews from previous customers. People can’t escape billboards when they’re driving to work on the highway – they’re constantly reminded of your business and the value that it can add to their life.
2. Repetition, Repetition, Repetition
Advertising can be difficult, because not only do you have to advertise to someone once, you have to get your advertisement in front of them multiple times before they’re going to convert to being a customer. Fortunately, billboards often advertise to the same person multiple times per day. If someone is taking a route, whether it to be to work, to the grocery store, or to some other activity, chances are that they are going to continue taking that route. That means each person that sees your billboard is almost guaranteed to see it more than once, increasing the likelihood that they’re going to eventually convert into being a customer.
3. Take Advantage of Driving Time
Most Americans spend upwards of fifteen hours per week driving in their cars. They’re constantly trying to avoid advertisements so you can bet that their radio is off. How do you reach this potential customer and convert them? Billboards are the only method that can truly guarantee that potential customers are seeing their work on the road, because they have to look at it in order to drive safely. Take advantage of how much Americans drive by investing in a billboard.
4. Statistics Say They Work
According to a study by Arbitron, 71% of Americans look at messages on the side of the road very often. A majority of Americans recall that they then later patronized that business. 56% of Americans report that they’ll talk to their friends about a billboard if it’s funny. Those statistics mean your business could experience explosive growth if you use your billboard to communicate an effective, humorous message. By making them a part of your content strategy, you’re enhancing your ability to reach people in new and exciting ways.
5. Billboards Bring in New Business
There’s no way around it: billboards work to make businesses stand out amongst their competitors. Creating a funny, succinct billboard will not only advertise your business well, but it will help brighten the days of the people making their morning commute. Bring in the new business that you need by making a creative billboard.